- DAY 1 2024.10.02
- DAY 2 2024.10.03
The new, conscious consumer
Session translated simultaneously EN / PL
Online broadcast session
Thematic scope
Who is the sustainable consumer? What motivates them? What are their drives, criteria of choice? What purchasing models do they embrace? Sustainable brands, goods, and packaging – their reception by the market, information, trust, certificates, greenwashing. How to effectively change consumer behaviour? The role of business versus consumer awareness – what should companies prioritize in this sector?
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